![]() The “Greasy Food” Strategy: How to spell SUCCESSĭo you know what 37 grams of fat looks like? What if you heard that a medium-sized bag of buttered popcorn contained more artery-clogging saturated fat than a bacon-and-eggs breakfast, a Big Mac and fries, and a steak dinner with all the trimmings – combined? Thirty-seven grams of saturated fat might not mean much. They have distilled these into Six Principles of Stickiness. By examining hundreds of naturally successful messages – from urban legends, wives-tales, and proverbs, to advertising slogans, conspiracy theories, and corporate mottos – the Heath brothers discovered a handful of characteristics that these durable stories shared. Chip presented ideas from his new book (co-authored with his brother Dan), Made to Stick: Why Some Ideas Survive and Others Die. ![]() The gist: In September, Sightline hosted a workshop for communicators featuring Chip Heath, Stanford Business School professor and author. ![]()
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